Elana Lustig | Director of Marketing

As Director of Marketing, Elana Lustig embraces creativity and passion as she oversees all marketing of DNALabs, which includes driving brand awareness through paid and earned media, influencer relations, social media and digital strategies. Described as approachable and loyal, Elana has excellent relationship-building skills making her a natural at uncovering strategic opportunities and key partnerships across the healthcare and wellness industry.  

Educated at Ryerson University’s prestigious Ted Rogers School of Management, Canada’s leading diverse entrepreneurial business school, Elana’s collaborative leadership attributes and keen ability to drive results through strategic storytelling is set to accelerate rapid growth for the brand.

A healthcare enthusiast, Elana has spent over 10 years focused on improving her wellness by exploring the best nutrition to nourish her body and the best workouts to keep her healthy. With the use of genetic testing she was able to realize how understanding her unique DNA provided insights to help her be the best version of herself. In her role, Elana hopes to share this message with others, encouraging them to also live their best lives.

Elana was previously the event chair for Israel Cancer Research Fund (ICRF) which fueled her passion for marketing within the healthcare industry.  An avid believer in supporting her community, Elana recently helped raise over $100,000 for cancer research as co-chair of ICRF Toronto Bike for the Fight at Home.

 

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